Alex’s 10 Rules; the short form

Get the long winded explanations below; here’s the list:

1. The only rule is there are no rules.

2. If it’s not written down, it was never said.

3. We don’t take no for an answer.

4. Test, measure, scale.

5. We are not our customers.

6. Always have a Plan B.

7. Incremental improvement is preferred over postponed perfection.

8. It’s better to do something than nothing. (And it’s easier to beg forgiveness than ask permission.)

9. The answer is in the data.

10. Share the pain.